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Spinach Maggi : Health Claims, Misleading Consumers, and Legal Risks
Introduction Nestlé India launched an advertisement introducing the spinach-infused Masala Veg Atta Maggi noodles starring Bollywood actors Sanya Malhotra and Rajkumar Rao in 2021 . The TV commercial showcased Maggi Veg Atta Noodles with spinach. The actors highlighted the surprise of real and hand-picked spinach blended into every noodle strand with whole wheat and spices, promoting the noodles as both tasty and nutritious. The advertisement came with the tagline ‘Spinach
Kanya Mishra
14 hours ago4 min read


Deceptive Luminescence: Indian Legal Lens on Vi-Rex Violet Ray Promises
Introduction As a young child gazes longingly upon a dazzling, unfamiliar toy, captivated by the promise of novelty, so too did the masses of the early twentieth century marvel at every promise of a scientific wonder. Electricity was an emerging marvel, and such was every illuminated contraption, imbued with an aura of progress and possibility. Against this backdrop, the advertisement for Vi-Rex Violet Rays stands out as a shrewd tactic in exploiting public naïveté. It essent
Narayani Khanna
14 hours ago6 min read


The Influencer Market and Consumer's Deception: The Mama Earth
I. Introduction The Consumer Protection Act, 2019 , defines “advertisement” as any publicity, representation, endorsement or pronouncement message across media. “Misleading advertisement” is defined as one that gives a false description or a false guarantee, misleads consumers about its nature, substance, or quantity, constitutes unfair trade practice , or deliberately conceals important information. Advertising shapes consumer choices and drives brand success; how
Mansi
14 hours ago8 min read


The False Guarantee: Unmasking Rapido’s 'Auto in 5 Min or ₹50' Claim"
The ad makes a misleading promise of guaranteed auto service within five minutes or compensation of ₹50, without transparent disclosure of terms or realistic fulfillment of the offer. By substituting cash with limited-use “Rapido coins” and hiding essential information in small print, the campaign creates a deceptive impression that obscures the true value for consumers. In the swirling colors of the digital revolution of modern India, the "Auto in 5 Min or Get ₹50" by Rapid
Kriti Bhatia
14 hours ago4 min read
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