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Spinach Maggi : Health Claims, Misleading Consumers, and Legal Risks
Introduction Nestlé India launched an advertisement introducing the spinach-infused Masala Veg Atta Maggi noodles starring Bollywood actors Sanya Malhotra and Rajkumar Rao in 2021 . The TV commercial showcased Maggi Veg Atta Noodles with spinach. The actors highlighted the surprise of real and hand-picked spinach blended into every noodle strand with whole wheat and spices, promoting the noodles as both tasty and nutritious. The advertisement came with the tagline ‘Spinach
Kanya Mishra
5 hours ago4 min read


Deceptive Luminescence: Indian Legal Lens on Vi-Rex Violet Ray Promises
Introduction As a young child gazes longingly upon a dazzling, unfamiliar toy, captivated by the promise of novelty, so too did the masses of the early twentieth century marvel at every promise of a scientific wonder. Electricity was an emerging marvel, and such was every illuminated contraption, imbued with an aura of progress and possibility. Against this backdrop, the advertisement for Vi-Rex Violet Rays stands out as a shrewd tactic in exploiting public naïveté. It essent
Narayani Khanna
5 hours ago6 min read


The Influencer Market and Consumer's Deception: The Mama Earth
I. Introduction The Consumer Protection Act, 2019 , defines “advertisement” as any publicity, representation, endorsement or pronouncement message across media. “Misleading advertisement” is defined as one that gives a false description or a false guarantee, misleads consumers about its nature, substance, or quantity, constitutes unfair trade practice , or deliberately conceals important information. Advertising shapes consumer choices and drives brand success; how
Mansi
5 hours ago8 min read


The False Guarantee: Unmasking Rapido’s 'Auto in 5 Min or ₹50' Claim"
The ad makes a misleading promise of guaranteed auto service within five minutes or compensation of ₹50, without transparent disclosure of terms or realistic fulfillment of the offer. By substituting cash with limited-use “Rapido coins” and hiding essential information in small print, the campaign creates a deceptive impression that obscures the true value for consumers. In the swirling colors of the digital revolution of modern India, the "Auto in 5 Min or Get ₹50" by Rapid
Kriti Bhatia
5 hours ago4 min read
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